The Future-Proof Loyalty Program is Turning 1 - Dell EMC Certification

Over the course of the last 12 months the Future-Proof Loyalty Program has matured into a comprehensive customer experience program spanning a rich set of IT infrastructure products including primary storage, unstructured storage, data protection and hyper-converged infrastructure.  The program’s benefit pillars include technical capabilities, financial options and support offerings, with an eye to a world where your customers desire peaceful coexistence between on-premises and off-premises infrastructure (i.e. hybrid/multi-cloud).

For us, the big news is the innovations we’ve encapsulated to support one of Dell Technologies’ three primary corporate goals – customer satisfaction¹.  We’ve been able to take a few powerful concepts – guaranteed satisfaction, investment protection, and timeless technology – and make them part of the purchase experience across the Dell EMC Infrastructure Systems Group’s (ISG’s) products.

For you, the big news is that the program now spans 13 product families, across three of our product lines, and offers nine pillars, many of which contain multiple features like our multi-faceted Cloud Consumption and Cloud Enabled pillars. So, how has our program evolved this year?  We listened to your suggestions and are proud to share the progress we have made

What a difference a year can make – What started out as a way to make life simpler for users in a crowded midrange storage segment became a way to make almost everyone’s life simpler, and to enable IT infrastructure users to take advantage of the latest product technologies and financial innovations in a multi-cloud world.

“Dell EMC’s Future Proof Program allows the community to have a piece of mind for the lifecycle management of their infrastructure purchasing decisions. Being able to have an upfront understanding in place of the expectations on things such as data reduction services, maintenance support, data migrations, and trade in programs drives confidence throughout organizations that their IT vendor will be partnering with them for the long haul.” – Tech Data.

What this means for you?  

Through timeless technology and our continued commitment to provide investment protection, the Future-Proof Loyalty Program gives you the confidence to sell Dell EMC. Seize the opportunity to use this program to start new conversations, handle competitive objections and claims, drive strong customer loyalty and at the end of the day drive more revenue.

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